TRADEMARK USAGE GUIDE
Last Updated February 25, 2020
The Zumba® Trademarks are important business assets of Zumba Fitness, LLC and should be treated with a high level of care. People around the world, including us, rely on our Trademarks to identify our products and services and to distinguish them from those of our competitors. As the creators and global leaders in dance fitness programs, fitness equipment, footwear, clothing and accessories, we take great pride in our products and services and work relentlessly to improve them. We believe our passion for excellence is unrivaled.
If our Trademarks became "generic" in a particular area, they would cease to identify our Company as the exclusive source of products and services on which they appear. Accordingly, anyone would be able to use our marks without concern of a trademark infringement claim, creating confusion in the marketplace.
We respectfully request that you support our efforts to enforce the ZUMBA® Trademarks and take steps to use them properly and avoid confusion or misuse. If you have any questions concerning the proper use of the ZUMBA® Trademarks, contact us at firstname.lastname@example.org. Please also visit us on our STOP PARTY CRASHERS Facebook Page for more details on our efforts to enforce the ZUMBA® Trademarks.
The Word Zumba® Doesn't Mean Anything
The word ZUMBA® was coined by us, and is an arbitrary and fanciful word we selected as the original brand name that identifies our programs and related products. The ZUMBA® brand name and related word and logo trademarks should only be used to indicate the source of our particular programs and related products and should not be used to refer to any other programs, products or services.
THE ZUMBA® TRADEMARKS
Trademark offices around the world provide us with legal means for protecting consumers, licensees, distributors and our Company from third parties that imitate, infringe and/or counterfeit our products or services. These rights include the exclusive right to use our Trademarks in the countries where they are registered. Our registered Trademarks enjoy a presumption of validity around the world. Proper use of our Trademarks serve to distinguish our products and services from those of other companies, prevents the likelihood that consumers will be confused, and helps prevent damage to our marks, including, for example, tarnishment, dilution and genericization. In the United States, ZUMBA®, ZUMBA FITNESS®, STRONG BY ZUMBA®, our DANCING MAN LOGO, AQUA ZUMBA®, ZUMBA GOLD®, ZUMBA SENTAO®, ZUMBINI®, ZUMBATHON®, LET IT MOVE YOU®, and Z-DRI®, among others, are registered trademarks owned by our Company. We also have trademark rights in the following marks: STRONG Nation®, STRONG ID™, FITNESS-CONCERT™, PARTY IN PINK™, ZIN™, ZJ™, and ZES™, among others. We have filed for variations of the Trademarks and logos worldwide and own trademark registrations in most countries, including all members of the European Community, most of North and South America, Asia and Oceania.
WHO MAY USE THE TRADEMARKS?
Only those licensed by our Company have the right to use the Trademarks. Licensees are required by contract and law to follow the guidelines in their written license agreements. ZIN™ Members and STRONG Nation® SYNC Network Members can review their respective license agreement(s) by logging into their account and visiting the license and support page. We ask that our licensees and enthusiasts of our programs everywhere contact us immediately if they become aware of any unauthorized or improper use of any of the Trademarks. You can email us at email@example.com .
PLEASE OBSERVE THE FOLLOWING TRADEMARK USAGE RULES
ALWAYS USE A TRADEMARK NOTICE:
Always use the appropriate trademark symbols ® and ™ after the trademarks. The appropriate symbols should be used in all printed materials and advertising.
ALWAYS USE THE TRADEMARKS DISTINCTIVELY:
The first letter for each of the Trademarks should be capitalized, e.g., “Zumba®”, not “zumba”. You can also capitalize ZUMBA® in its entirety, underline ZUMBA® or put ZUMBA® in italics. When referencing STRONG Nation®, it is important to always refer to the program by the full program name (i.e., the STRONG Nation® program) and not as STRONG Zumba or STRONG.
ALWAYS USE A TRADEMARK DISCLAIMER:
For ZUMBA®, here is an example of an acceptable disclaimer: ZUMBA® and the ZUMBA logos are trademarks of Zumba Fitness, LLC. Used under license. For STRONG Nation®, here is an example of an acceptable disclaimer: STRONG Nation® and the STRONG Nation® logos are trademarks of Zumba Fitness, LLC. Used under license.
NEVER ALTER THE ZUMBA® TRADEMARKS:
Do not change the graphics, colors, spelling, insert hyphens or combine two words into one. (Incorrect: "You’ll love Zumba-mania").
NEVER USE THE ZUMBA® TRADEMARKS AS NOUNS OR VERBS:
For example, never use "ZUMBA" as a verb to describe an exercise program or class. It is proper to say "I love the ZUMBA® program" and improper to say “I love to ZUMBA”.
NEVER USE THE TRADEMARKS AS TRADE OR COMPANY NAME:
It is incorrect to use or refer to the Trademarks as a trade name (e.g., company name or facility name). For example, don't name your company with ZUMBA® or STRONG Nation® in the title. Name your company something else and say that it offers ZUMBA® and STRONG Nation® classes.
NEVER USE THE ZUMBA® TRADEMARKS ON MERCHANDISE:
Only Zumba and its authorized partners can use the ZUMBA® Trademarks on merchandise like CD’s, DVD’s, fitness equipment, footwear, clothing and accessories and other products. So, never use the ZUMBA® Trademarks on merchandise (e.g., Don’t make shirts and put the ZUMBA® Trademarks on the shirt).
USE OF THE ZUMBA / STRONG Nation® LOGOS
The ZUMBA / STRONG Nation® Logos were designed to designate products and services developed by our Company and may be used by licensees in their exact form and only to advertise and promote our programs, products and services. Unless our prior written approval is obtained, the ZUMBA / STRONG Nation® Logos are never to be used in connection with the manufacture, promotion, offer for sale or sale of any merchandise. The ZUMBA / STRONG Nation® Logos cannot be altered or modified in any way, nor can they be combined with any other trade names, trademarks or logos without our express written permission.
IN SUMMARY, THE ZUMBA® TRADEMARKS SHOULD NEVER BE USED IN THE FOLLOWING WAYS:
With the letter "Z" not capitalized — For example, “zumba” or “zumba fitness”.
Altered or Modified — For example, "Zoomba".
As a Verb — For example, "once you Zumba, you’ll be hooked".
As a Noun — For example, "Zumba is my favorite exercise".
As a Trade Name — For example, "The Zumba Studio".
On Merchandise — For example, don’t make “Zumba” shirts.
To advertise programs or products not affiliated with Zumba Fitness, LLC.
This information is for educational purposes only and should not be construed as legal advice nor does it provide a legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.